FashionHunter - Redefining Fashion Culture

Where Streetwear Meets Personal Expression

Designed for everyday wear, built for those who dare to stand out.

Discover Our Journey

Our Origin Story

Founded in 2025 by Imperium, Garvit Choudhary, and teenage designer Utkarsha Kapile, Fashion Hunter began as a bold initiative to disrupt the streetwear space with high quality, trend forward clothing.

Born under the Ventures Department of Imperium, with Garvit Choudhary as CTO and Utkarsha bringing in fresh, youth-driven design sensibilities, the brand set out to bridge the gap between affordability and quality something sorely missing in the market.

From our earliest collections of oversized t-shirts featuring original in-house artwork, Fashion Hunter has grown into a rising force in India’s streetwear culture.

Today, we cater to Gen Z and Gen Alpha trendsetters across the country individuals with unique tastes, niche obsessions, and a bold approach to fashion. Our mission remains the same: to deliver premium quality, comfortable streetwear that blends style, creativity, and authenticity.

FashionHunter beginnings

Our first studio in Pune, 2025

By The Numbers

Quantifying our impact and growth

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Nation Served

Currently delivering across India with bold streetwear vibes

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Satisfied Customers

Joined the movement for premium, custom streetwear

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Custom Design Approval

Of users love their custom Fashion Hunter fits

Our Core Mission

"To redefine everyday streetwear by delivering premium-quality, trend-driven designs that reflect individuality, empower self-expression, and stay rooted in comfort and authenticity."

Atharva Kapile

Garvit Choudhary

Co-Founder & Operations Officer

Design Philosophy

The principles that guide every creative decision

Radical Individuality

We design for bold self-expression, every piece tells a story that’s uniquely yours.

Creative Versatility

From anime to mythic gods, our art reflects niche obsessions with a modern streetwear edge.

Quality Over Hype

Premium terry cotton, durable prints, and detail-first construction define every garment we produce.

Built with You

Custom designs, direct feedback, and community-inspired collections keep you at the center of it all.

The Visionaries

The creative minds shaping FashionHunter's future

Atharva Kapile

Garvit Choudhary

Co-Founder & Operations Officer

Driving force behind Fashion Hunter’s operations and execution, turning bold ideas into scalable reality.

Lead Designer

Utkarsha Kapile

Co-Founder & Head of Design

Creative engine behind Fashion Hunter’s visual identity, shaping streetwear through bold, youth-driven design.

Marketing Head

Rahul Mehta

Marketing Director

Architect of our global brand presence and community growth.

Ready to Redefine Your Style?

Join thousands who've discovered fashion that truly represents them